He was Digital Excellence Lead for SIRS-NYP, job role including strategic partnership for program with global digital commerce enterprise, evangelist, curriculum developer for Alibaba, Amazon, Tencent, Lazada, Qoo10, Singtel 99%SME; digital transform C-suite Asia Large Retail Groups, SME to run businesses in the eMarketplace. He's well connected with senior leaders of SSG, WSG, IMDA, Spring, Trade Associations, NTUC for researches, resources and outreach to 450,000 PMET and businesses. He is also in the National eCommerce Standards Working Committee. David is the digital commerce strategic transformational leader with previous senior leader positions in digital Omni-commerce, business development, channel sales, marketing and strategic alliance partnership with Sun, IBM, Oracles and Microsoft; worked in companies Hewlett Packard, Motorola, Dell and Electrolux Asia Pacific region. As a leader, he excels in managing groups to get things done and preserves harmony within by making everyone feels inclusive. Doing excellent job in business partnership strategies, negotiation and program management, setting priorities, processes and resources with visibility, predictability and empowerment for all the stakeholders and leadership team to perform. He was the Electrolux Corporate trainer for C-suite yearly executive strategic imperatives; qualified by Haygroup Korn Ferry management consulting. He was rated "Top Performer"- top 20% marketer in the Marketing Excellence Survey 2001 amongst 9000 managers worldwide from 250 top companies, including HP, IBM, Motorola, Shell, etc. His last two corporate executive roles were General Manager in BenQ South East Asia and Vice President in IPC Corporation Limited.