He has contributed to small start-ups, unicorns, and global corporations. From being an individual contributor to leading end-to-end teams and driving growth via E-commerce Management and Performance & Media Marketing. Led digital transformation projects to secure better customer experience, turning insights into actual actions. With the tech capacity and understanding,g he briefed and implemented Martech projects to increase CVR, CLV, and AOV for new users/clients in collaboration with Product, Business Intelligence, and Tech Right now, he is developing and executing user acquisition and annual media-performance strategies across various organic and paid advertising channels such as paid search, paid media, affiliates, retargeting, and programmatic for double-digit markets with triple-digit millions of budget. He has successfully completed an M.Sc in Marketing at Groningen University, Netherlands, a Bachelor in Economics at Thessaloniki, Greece, and courses under the B.B.A. in KU Leuven, Campus Brussels.