Jorge Rodriguez

Founding Partner at Los Rethinkers, Spain

Jorge Rod is a seasoned professional with expertise in design thinking, innovation, and corporate transformation. As the founder of Artehoy Foundation, he has developed cultural transformation projects for high-profile clients like Sony Pictures and the Colombian Ministry of Foreign Affairs. Jorge co-founded Rethinkers and served as Director of the Master in Research for Design and Innovation at Elisava, where he designed and coordinated the program. He also directed the MaDE Master in Advanced Design Management Strategy & Entrepreneurship, preparing professionals to navigate dynamic product and service design environments.

09:30 AM - 10:30 AM | Panel Discussion

Monday 06th October

The Role of AI in Business Strategy

Artificial Intelligence is transforming the business landscape, reshaping decision-making, and redefining leadership approaches. This panel discussion will bring together industry leaders, AI experts, and business strategists to explore the impact of AI on corporate strategies. Key discussion points include:

How AI is influencing business decision-making and competitive advantage
The role of AI in optimizing business operations and driving efficiency
AI-driven leadership: Opportunities and challenges for executives
Real-world case studies of AI integration in business strategy
Ethical considerations and responsible AI implementation

This session aims to provide actionable insights on leveraging AI to build innovative and resilient business models. Attendees will gain a deeper understanding of how AI can be strategically deployed to create long-term value.

11:00 AM - 12:30 PM | Session 1

Monday 06th October

AI-Driven Leadership & Decision-Making

Artificial Intelligence is revolutionizing leadership by enabling data-driven insights, predictive analytics, and automation in decision-making. This session will explore how AI is shaping leadership strategies and transforming executive decision-making processes. Key discussion points include:

The evolving role of AI in corporate leadership
Enhancing decision-making through AI-powered analytics
AI’s impact on organizational culture and strategic planning
Case studies on AI-driven leadership success
Balancing AI automation with human intuition in decision-making