Jorge Rod is a seasoned professional with expertise in design thinking, innovation, and corporate transformation. As the founder of Artehoy Foundation, he has developed cultural transformation projects for high-profile clients like Sony Pictures and the Colombian Ministry of Foreign Affairs. Jorge co-founded Rethinkers and served as Director of the Master in Research for Design and Innovation at Elisava, where he designed and coordinated the program. He also directed the MaDE Master in Advanced Design Management Strategy & Entrepreneurship, preparing professionals to navigate dynamic product and service design environments.