Rob van Alphen is the founder and Managing Director of Polaris, an AI consultancy helping teams successfully navigate the coming age of AI by developing critical skills, mindset and capabilities. He is an expert keynote speaker and AI training facilitator having taught thousands of professionnals on generative AI and its impact on the future of business and communications. Rob helped launch the first global research report on the perception and adoption of genAI among communications professionals, and led the creation of Asia’s first PR industry AI Guidance.